Ordering
No. You can check out as a guest with just a name, phone number, email and delivery address. An account is worth creating though - it saves your address, keeps a wishlist and lets you track every order without contacting us.
There is no minimum. Orders above PKR 10,000 ship free; below that a flat delivery charge of PKR 350 applies anywhere in Pakistan.
Yes, while the order is still pending or processing. Open My Orders, expand the order and use Cancel order - stock is returned automatically. Once an order has shipped it can only be handled as a return.
To change an address or quantity rather than cancel, message us with your order reference and we will amend it before dispatch.
We do, and it is a large part of what we do. Wholesale comes with contract pricing, documented lot traceability and scheduled delivery. Send a wholesale enquiry through the contact form with the grade and monthly volume you need.
Delivery
Orders confirmed before 4:00 PM (PKT) are dispatched the same working day. Delivery takes 2-3 working days to Karachi, Lahore, Islamabad and Rawalpindi, and 3-5 working days elsewhere in Pakistan.
Retail orders on this site ship within Pakistan only. For international shipments we work on a container and pallet basis through our export desk - contact us with your destination port and required grade.
Sign in and open My Orders. The status moves through pending, processing, shipped and completed as we handle it. We also call to confirm before dispatch, so keep your phone number correct at checkout.
Payment
Cash on delivery anywhere in Pakistan, and bank transfer. For bank transfer we email the account details after you place the order; the order ships once payment clears.
For wholesale accounts we also arrange invoice terms after the first few orders.
Yes, through our courier partners across Pakistan. Please have the exact amount ready - couriers frequently cannot give change on large notes.
Yes. The price shown on a product is the price you pay, with delivery shown separately at checkout. There are no hidden charges added afterwards.
Returns
Unopened, sealed packs can be returned within 7 days of delivery for a full refund or replacement. Because rice is a food product, opened packs can only be returned if there is a genuine quality problem.
Read the full terms on our returns page.
Contact us within 48 hours with your order reference and a photo of the pack and lot code. Quality issues traced to us are replaced at our cost, including return collection - you do not pay to send it back.
Once we receive and inspect the return, refunds are issued within 5-7 working days. Bank transfers land in 1-2 working days after that; cash-on-delivery orders are refunded by bank transfer to an account you nominate.
Product & storage
Sella is parboiled in the husk before milling. That drives nutrients into the grain, hardens it and turns it golden - so it holds its shape through long cooking, which is why it is the standard choice for biryani.
Steam basmati is steam-treated after de-husking. It stays white, keeps more of the delicate aroma, and is much less likely to turn sticky - a good everyday rice.
Cool, dry and out of direct sunlight, in the sealed pack until you open it. After opening, transfer to an airtight container - humidity is what costs basmati its aroma. Stored properly the aroma holds for about 12 months, and the rice stays safe to eat well beyond that.
Our rice is grown under controlled, low-input practices with no artificial polishing agents or added fragrance, but we do not currently hold organic certification for the retail range. We say "naturally grown" rather than "organic" deliberately - we would rather be precise than borrow a term we have not certified.
It traces the sack back through packing, milling and intake to the field the paddy came from. If you ever have a question about a specific pack, quote that code and we can tell you exactly where it originated.
Account & privacy
Contact us from the email address on the account and we will verify you and reset it. Self-service password reset by email is on our roadmap.
We use your details to fulfil orders and answer your messages. We do not sell personal data. The specifics - what we store, how long, and how to have it deleted - are in our privacy policy.
Every newsletter carries an unsubscribe link, or just ask us and we will remove you the same day.
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